How To Mail Merge
Mail Merge as part of Word 2003 & 2007 can be used to print mass personalized letters and send bulk personalized emails at the click of a button.
You can save big money by doing your own email campaigns. There is no need to pay anyone else for doing this for you when you can DIY for FREE.
Microsoft office software gives you the ability to do the same job for little cost (or NO cost if you’re sending emails!If you’re in a small business then you should really spend a little time familiarizing yourself with the process.
Mail merge using word and outlook is relatively simple.Mail merge provides huge benefits for users.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.A painstaking procedure at the best of times.Using word mail merge this can all be accomplished in the ONE word document.
There is NO limit of the amount of letters or emails you can print or send in mail merge, just click print or send ONCE and the job is done.
Personalized letters and emails achieve better response rates than mass produced generic letters and emails.
Small business owners will appreciate the substantial return on investment that personalized correspondence can achieve.Don’t just use the merge fields after Dear, and for your senders address. Advanced users should take full advantage of the functionality of the program.
Insert the recipient’s name throughout the whole document, but don’t over-do it!If you have custom fields in your database such as; partners name, children’s names, pet name and birthday, then by all means you should use these fields to their full extent
If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.
Letter Writing Tips: Insert their business name or first name in the headline of your letter. Make sure your headline clearly states what your letter is about, otherwise it may not get read any further.
Include a picture of yourself and ALWAYS include a p.s at the bottom. Photos and p.s’s get an awful lot of attention. Sometimes people will read the headline and the p.s. before they read the content of your letter.
Email Writing Tips:Use tables when designing your email letter template. Tables can be centred to the page and they look more professional.
Style your emails to look and function exactly like a professionally designed HTML template. You can add background colors, shading and borders to your table to suit your branding.
About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at: